Launched in 2016 by LanceTheDriver, DRIVER REVIRD is a California-based lifestyle brand catering to the driver community. With an emphasis on driving others to tenaciously follow their passion, the brand is a beacon for those who directly connect with the driver mentality. To be REVIRD (pronounced: "revered") is to have deep respect and devotion to what drives you.
"The origins of revered reveal something about its slightly scary, awesome nature. It comes from the Latin word revereri, meaning "to fear," and the addition of the "re" at the beginning is an expression of intensive force, so the word literally means "to greatly fear." People whom are revered are not necessarily those we feel most comfortable around; we are too busy holding them in awe." -Vocabulary.com


DRIVER REVIRD, for the revered.
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